My name is Sara. I'm a senior UX professional who until recently served as the design lead on the transformation of a non-responsive checkout experience into a responsive one. Now I’m focusing on helping designers incorporate user-centered design processes and best practices into their projects.
I like my current job because, through my work in eCommerce and Ticketing, I’ve come to understand how important it is to balance function and form – just because a product is beautiful or feature-rich doesn’t mean it can’t be easy to use. I try to help teams reconcile these values.
Business priorities can preclude optimal accessibility. I want to help change perceptions about this so everyone, regardless of ability, has equal access to information. We can do it by cultivating awareness of rigid, zero-sum thinking, educating people about alternative approaches, and giving them the tools (and support) they need to make it work.
I’m more fascinated by technology than ever. I’m particularly interested in assistive tech, whether it’s as advanced as Stephen Hawking’s wheelchair or as simple as a collapsible cane. And I’m definitely drawn to smart-home design. Considering the rate of change in this field, I’m just going to stay open to the possibilities.